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Business View Australia - July 2015 153
for the equipment upfront, to install
these energy saving devices.
When the company started
operations it concentrated on
automation and not on solar energy.
But with the change in the policy
environment solar quickly became
its core business. Now the company
does automation as an add-on
service. Ecoelectric has rapidly
carved out a niche for itself in the
solar energy industry with its ability
to install standard domestic solar
energy systems, which are integrated
with energy management systems.
The
technical
competence
developed by the company has
enabled it to take up commercial
assignments for customers ranging
from manufacturing units and
workshops to government and
corporate
offices.
Ecoelectric
offers a complete energy efficiency
solution which includes installation of
solar PV systems, LED lighting, load
shifting and power factor correction,
all of which serve to reduce the
customer’s energy costs.
Afterthecompanyput itssystemsand
processes into place it concentrated
on expanding its marketshare. Jeff
Wehl describes the steps that he took
in this direction, “After we had got
our business systems down pat, the
solar market was still down-turning,
in fact it is still down-turning, and I
realised that we would no longer be
able to rely on work coming in from
just general demand, so we started
a process of marketing and branding
and that’s pretty much what we have
been doing for the last 18 months.
“What I have learnt in the process is
that you can throw all the money in
the world at Google adwords or print
advertising, but unless the demand is
there and you are ultra-competitive,
ENERGY