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Business View Australia - June 2015 69
ects. But as our name started get-
ting recognised in the market, our
number of contracts was growing
and I was trying to get into child
care centres and some industri-
al sites that I had been working
on. At the moment our real target
audience is commercial construc-
tion although we still get a lot of
enquiries on homes and home in-
novations which we are happy to
do, but we are more selective.”
Current projects and
marketing strategy
Vati Projects’ on-going construc-
tion jobs include a unit develop-
ment, a child care centre and an
industrial site. The company also
has an on-going facility main-
tenance assignment. Its list of
current and completed projects
demonstrates the company’s ver-
satility and is proof of its wide ar-
ray of skills which enables it to
take up projects of any kind.
Vati Projects has built up a pool of
loyal clients and is able to garner
new orders based on their recom-
mendations. Vasilis Hatzioannou
explains how the company goes
about getting new business, “We
have tried various different market-
ing approaches including Google
Ad words, Yellow Pages, online
web listings and becoming mem-
bers of specific construction design
forums and even letter box drops.
So we have tried online and also
the old fashioned avenues for mar-
CONSTRUCTION