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Business View Australia - March-April 2016 141
HISING
Bar /
arriors
“When I first purchased that company,
it was in a bit of a mess actually. It
took us a number of years to win a
lot of trust back with the franchisees
and to put some systems in place
and refurbish some of the stores and
to really start turning the business
around. We did a whole lot of market
research and consumer research,
finding out what people wanted
from their sushi and from their sushi
stores. And what came from that, is
that there was a bit of a hole in the
market, there wasn’t a number #1
Brand of sushi in Australia.”
It was from this that Wasabi Warriors
was born; a premium brand of sushi,
with an ‘eat good, do good and feel
good’ message. The backstory of the
five brothers- Ocean, Porky, Beefy,
Chicken & Veggie Warrior- provides