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100 Business View Australia - May - June 2016

MANUFACTURIN

motivating. It’s quite competitive

in here, which is great.

There’s nothing wrong with

a little competition within”,

suggests Nick.

Being pro-active is an

essential part of the

industry. The company’s

“Bureau of Sales” plays

an incredibly important

role in interacting with

new clients and finding

out where the market is.

The company’s analysts

are constantly trying to

find out where and how

IHS can promote and sell

its products, for instance. That way,

they can always be on top. When a

new hotel pops up, someone will be

sent out to discuss the company’s

practices and equipment.

As Nick puts it, IHS is the

leader in the designing of

hospitality equipment yet

his company also needs

to reach out to new client.

Aside from traditional

forms of marketing like

private and public shows,

there is also a need for

more modern techniques

such as social media.

Regardless of the method,

the goal is the same; to

promote the IHS brand

to a wider audience and

hopefully gain some clients in the

process.