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62 Business View Australia - September 2015
knowledge they were able to share
with each other has been invaluable
in selecting, ageing, preparing and
cooking beef.
Campbell’s Hong Kong plays an
important role in the company’s plans
as the market in China is handled
from this city. Opening the office in
Hong Kong has given the company a
tremendous advantage, as the local
presence has enabled them to make
rapid strides in expanding in the Asian
region. The company has also opened
a retail arm in this Asian city and this
business has expanded rapidly.
One of Campbell’s main selling points
is that the beef is from Black Angus
and Hereford cattle that are grass fed
and hormone free and the company’s
range of products is from naturally
farmed pasture-fed cattle. The high-
end products are sold primarily to four
or five star hotels and restaurants,
and the company has built up a large
FOOD & BEVERAGE