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Business View Australia - September 2015 73
Increasingly, we want assurance that
our beauty products aren’t tested
on animals, our shoes and clothes
aren’t made in sweatshops, our food
isn’t genetically modified, our coffee
is organic or Fairtrade, and our meat
has the Heart Foundation’s tick of
approval.
This demand for transparency is
having a profound impact across
entire supply chains. Selling a product
is no longer about ‘biggest, fastest,
cheapest’, but also about what is best
for people and best for the planet.
When it comes to buildings, people
want to know that the timber isn’t
sourced fromrainforests, that thepaint
isn’t dripping with harmful chemicals
and that the building isn’t an energy-
and water-guzzler. Importantly, both
individuals and corporations now
want to ensure that any claim about
the
sustainability
of their building
is verified with
independent proof.
This is where Green
Star
comes
in.
Launched in2003by
the Green Building Council of Australia,
Green Star is now an internationally-
recognised
sustainability
rating
system that is transforming the way
our built environment is designed,
constructed and operated.
Green Building Council of Australia
The demand for
transparency is having a
profound impact across
entire supply chains
Now
more than ever,
people want to know
where their ‘stuff’ comes from.
PERTY DEVELOPMENT