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Business View Australia - January-February 2016 93
brand loyalty that Houseproud Clean-
ing enjoys is unparalleled in the clean-
ing industry.
Many of the company’s franchisees
have never owned a business before
and have done very well financially
after joining the Houseproud family.
Prospective franchisees find the low
fee of $17,990 to be very attractive
as it enables them to get an entry into
a business that assures them of con-
sistent work and a regular income.
On an average, franchisees earn $
1400 per week. This figure is based
on franchisee sales figures for Octo-
ber 2015 and for franchisees that
range from part-time operators to a
business with over five contractors.
Another attraction is that Houseproud
Cleaning charges a single monthly
fee, which is a percentage of income.
Other cleaning agency franchisors
charge separate administration and
marketing fees that can add up to a
substantial amount and eat into the
franchisee’s income.
The franchise contract is for a peri-
od of 5 + 5 years and there is no con-
tract renewal fee.
Houseproud Cleaning provides its
franchisees with exclusive territory
rights. Any work that is available in
the geographical area is first allotted
to the franchisee who is responsible
for that particular location. The right
of first refusal is available for the first
two years of the business.
Franchisees also receive uniforms,
cleaning equipment, and cleaning
products. They are able to save on
costs by ordering supplies of clean-
ing products through the company’s
head office as this entitles them to a
substantial discount.
Houseproud Cleaning is a successful business because our clients trust us to provide
Ritz-quality clean every time. We follow through on our promise of dependability –
what we say we’ll do and we arrive on time every time. These standards of excellen
put Houseproud at the top of our industry and we are committed to upholding the
Not everyone who wants to
become a Houseproud franchisee
makes the cut. Franchisees who
are committed and hard-working
are our priority and we protect
their reputation by ensuring all of
them are equally dedicated.
Accordingly, we expect the same
from our franchisees in terms of
commitment, quality and service.
The hours are great and so is the
income – but are you committed
to being the best?
To represent our company you
must follow the Houseproud
guidelines unswervingly. Any
franchise owner who, after
repeated attempts at re-training,
still falls below our standards will
be required to sell out. While
most franchisees welcome our
high standards and the financial
rewards and kudos that come
with it, some may find the
pressure to perform excessive.
What Motivates You?
The making of a successful
franchise is more about attitude
and motivation than anything
else. Only those who
demonstrate determination,
enthusiasm and commitment to
excellence are encouraged to
join our family.
By accepting only th
applicants we ensur
standards are mainta
that the goodwill val
existing franchise is
The more selective
our applicants, the g
long-term benefit to
business.
Houseproud is com
helping you stay foc
motivated. Our regu
programs, ongoing
campaigns and open
support for all franc
help you become th
you can be.
12 | Houseproud Cleaning
Houseproud Franchisees at the Annual Awards night 2014.
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