Business View Oceania | Volume 3, Issue 10

91 92 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 10 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 10 take a look at our internal processes and shift how we do things a little bit to suit those retail customers. It’s a market we haven’t really been a part of before now, but we think our business translates very well into other spheres, and we have the skill and expertise to facilitate it, so we have been able to take advantage of the opportunity.” In differentiating themselves from their competition, Bord Products credits their success to their flexible approach, positive applications of technology, and the expertise of their leadership. Having been a part of the timber industry for over three decades, CEO and founder of Bord Products Melinda Moodie has been a vital player in developing the business to its current standing. “Melinda has been in the business for over 30 years, and that experience and expertise definitely shows,” Mr. Danahay shares. “When founding the business, she brought with her a wide network of customers and business partners. They already knew her, even if only by reputation, so there was a high level of trust in her ability and therefore ours as her staff. I would attribute a lot of our success to her wealth of knowledge, and her motivation to do the industry justice.” In the future, Bord Products aims to continue expanding their facilities and using technological advancements to their advantage in all areas of the business. As Mr. Danahay explains, they will also continue to lead the way in environmental best practices. “As well as being FSC and PEFC certified, we are very waste-conscious on site. We recycle and upcycle wherever we can, producing as little waste as possible overall. I would like to see some more uptake of that sort of working environment in the industry going forward, and think it’s important for associate industries like construction, furniture, and facilities management to do the same.” Bord Products plans to utilise their new facility, located in Somerton, Victoria, as an educational hub for BORD PRODUCTS the timber industry, and would like to invite associates from the wider industry such as designers, architects, suppliers, specifiers, and end user representatives to be part of raising awareness both inside and outside of the industry on relevant issues and educational initiatives. Bord Products would like to conclude by thanking their extensive network of suppliers, business partners, and long-term clients for their support - in particular George Fethers, Elton Group, Halifax Vogel, Prima Architectural, Carjo Furniture, Timberfy, BorCor Commercial Joinery and Australian Panel Products. PREFERRED VENDOR/PARTNER n HOMAG Australia Pty Ltd www.homag.com