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60 and affordable products, allowing their clients to save money while helping ease their work and make it as safe as it possibly can be. Even more so than any other manufacturing industries, those involved in the agricultural trade need to be able to adapt their products quickly and efficiently. While there are a num- ber of ready-made products available to order on demand, most of the business is conducted through customized and special orders. No two farmers share the exact same equipment or have the exact same needs in their land.They all wish to do things a little bit differently so Mag- nus Australia are required to react according to the specifications of each client. The expertise and knowledge of the staff allow them to easily make any necessary changes and amendments, however, as part of their personalized approach to manufacturing. “Ours is a standard product only in the broad sense. Everything, especially the shearing sheds these days, are all slightly different. Everyone has a different sized shed, a different sized block. If we made a thousand sheds, very few of them would be the same. Some people want different doors, like sliding ones. That’s how the industry works”, explains Craig. APPLYING THE PERSONAL TOUCH Brendan Loechel, the Sales and Marketing Man- ager of Magnus Australia, explained to us that each client is treated personally and individu- ally. Though the company has an established network of sellers through the region and fur- ther, their core business relies on the personal