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61 AT A GLANCE MAGNUS AUSTRALIA WHAT: Designer and manufacturer of farming and shed equipment WHERE: Magnus Australia, Main Road, Mount Pleasant, SA 5235 WEBSITE: www.magnus.com.au touch. Brendan himself often goes on-site to their client’s farms, assesses their needs, discuss their issues and concerns, and writes down cus- tomized orders which respond to their specific needs. This level of interaction is very impor- tant in the industry and it has certainly worked well for the company as meeting with their cli- ents face to face has allowed them to maintain an intense presence, far better than they could have achieved through faceless communication. Craig also talked to us about Brendan’s meet- ings: “We would like to think that what sets us apart from our competitors is the personal touch we give. Most of the jobs we win are be- cause we actually go out on site, meet with the customer and deal with the personal side of things. They can actually see something- it’s not just a phone call where we tell them they can do this or that. Brendan goes around the state and over to Victoria visiting clients. I think that’s the best way to be”