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opportunities. In the last 14 months
we secured another 17 franchisees
and now we are the fastest growing
car wash café in Australia.”
The project started with a single
company run store. The idea was
to understand the Australian
market. It was only after extensive
market research and test marketing
of the hand wash concept that
expansion through franchisees was
initiated. The patience the Geowash
management displayed has paid
off, as the learning from the initial
period is proving extremely useful
now.
In fact operation manuals were
designed specifically for the
Australian market and it took over
six months to finalise them. The
company continues to update these
on a regular basis and its attention to
detail is a major factor for it success.
Explaining the reason for adopting the
franchise model and its approach to
customers,SanamAlisaid,“Franchising
is the fuel for expansion and I can’t be
everywhere every time. I would love to,
but I can’t handle everything myself.
Franchising is such a huge market and
it has enabled brands like Geowash to
expand rapidly.