8 / 10
care about their welfare. I talk with
them regularly and ensure that I do
simple things like picking up the
phone when they call. All this means
a lot to them and means a lot to me
as well. Because at the end of the
day they have put their trust in me
and I have put my trust in them.”
Geowash has established robust
systems and procedures to strengthen
their franchisees. Assistance is
provided in every aspect of the
franchisee’s business from site
sourcing to lease negotiation and
getting the development application
and engineering drawings prepared.
The company also helps in launching
the franchisee’s business and
provides ongoing support and training.
Geowash has put in place highly
skilled operations and sales managers
and partnered with architects, town
planners, town planning specialists
and support staff in the industry to
deliver to the franchisee a level of
service that is not matched by anyone
else.
Suppliers and business partners
have played a key role in Geowash’s
success. Sanam Ali talks about this
aspect of the business, “Geowash
has partnered with the Shell Group,
United Petroleum, and some major
service station groups and we work
hand in hand with them to roll out our
franchise models. Our tie-ups have
given us access to some really good
sites. There is a shift in the market and
when you go and get petrol filled in the
car you actually have car washing and
detailing in that same facility itself.
“Shell is one of the examples where
the relationship has grown over the
last 12 months where in essence
they have become a supplier to us of
sorts. We have also partnered with
Etihad stadium, which is right in the