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“I took to social media heavily on

Twi t ter and LinkedIn and actively

sent

prospective

customers

emails and kept them updated

about my business prof ile,”

says Hayden Newland, “I have

gathered a lot of clients. I have

also connected wi th like-minded

people in the market and of fer

them a service and that is really

what has helped me.”

Environment and

sustainability

The company displays great

awareness about its obligations

to society and ensures that it

adopts green practices. Many of

the company’s working partners

are green builders and a common

set of working principles is followed

to ensure compliance with green

norms.

Hayden Newland spells out his

company’s stand on sustainability,

“We do a lot with energy saving

and some of our builders are green

builders so we are constantly looking

at products that exceed requirements

of insulating and reaching a level 5

star rating that a lot of people are

trying to achieve. We take care to

recycle our plasterboard. We keep

wastage to the minimum possible.

But the biggest contribution would

be in the insulation area and offering

a better rated product to save money

long term for our clients and also

help the environment.

Future plan

The company has established itself

in the top tier of plastering service

providers in Melbourne. It has done

this by following simple and down-

to-earth principles and by making

customers the prime focus of all its

efforts. Hayden Newland explains a

basic tenet that guides his company,

“Being truthful and honest about

being able to handle a job or not

handle a job. Being upfront and not

being deceitful in any way. That’s

another big one for me.”

The company plans on achieving an

annual turnover of $30 million within

the next 5 years. Its aim is to work with

the biggest construction companies

and sub-contractors in Australia

and take on projects in different

statesand New Zealand. And above

all, Hayden Newland wants to do

the best for his employees, “And to

give my guys more money per week

and bring in a situation where we

can charge the rates that we need

to charge. I want to make their lives

better for working for us as well.”