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Business View Australia - March-April 2016 109
and eventually got a test location
with Magic Hand Carwash, one of
Australia’s big groups and growth
began to take place. In 2009 they
secured their first major account with
a client who had about 250 sites at the
time. Once the foundation work had
been done, recognition from familiar
service station came through, with
clients such as BP and Caltex coming
on board. Ecoscents went through a
period of rapid growth.
Grossman always believed there was
a place for his company’s products.
“My role at the start was largely
business development. I felt it’s best
to get in front of the clients and show
them the product benefits. Given
that the air-fresheners are made with
exceptional quality and are 100%
organic, they ticked all the boxes for
me,” he said.
And it ticked all the boxes for new
Ecoscents
Driven to providing quality,
long lasting air-fresheners