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Business View Australia - March-April 2016 113
for money, giving them something
that lasts months rather than a few
weeks.”
Ecoscents products have been
approved
by
EnviroClean,
an
organisation that evaluates Green
Companies. After a stringent
assessment, they were the first air
freshener manufacturer to achieve
a successful evaluation, with the
EnviroClean logo now on all Ecoscents
organic products. It provides them
with another distinction and enables
environmentally conscious customers
to happily select their air-fresheners.
Understanding what the market
wants has come from feedback, which
Grossman says is important to the
company’s continued development.
“The fact we are a 4,000 retail
small business is something we pride
ourselves on. We don’t want to grow to
a point that we are not attuned to our
end users. Our biggest recognition is
that fact that people buy and love our
products.”
A lot of the interaction with our
customers has come through social
media and end users writing to them
directly. As Ecoscents are not able
to physically be on location when
sales are made, the feedback given
helps the overall functioning of the
business.