Business View Australia - November-December 2015
Preferred Vendor
Aerus Technologies
www.aerus.com.au
organisation would find a volunteer
with the same interest so that they
can carry out gardening projects
together.
Island Care has had great success
with this approach and it is one of
the major factors contributing to the
popularity of its aged care homes.
Plansforfurtherexpansion
Jason Binder foresees growth for the
industry in the years ahead and has
expansion plans for Island Care too.
He says, “We need to grow because
several large companies are entering
the aged care sector. Last year
there were three IPOs by aged care
companies and they raised about a
billion dollars.
“The competition is increasing and
private industry is getting interested in
the sector. In the aged care industry,
we have known for a while that the
demand for aged care facilities is going
up but the business world has caught
on to it now and they are looking to
push into this sector as they see it is
a growing market.
“The bigger players have the
advantage of economies of scale and
it does put pressure on the smaller
operators. One of the things that we
need to do is get bigger and that could
be through organic growth or mergers
and amalgamations. We will also
continue to differentiate ourselves
because when the competition heats
up you need a point of difference to
continue doing well.”