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Business View Australia - November-December 2015
Negotiations were held with local
government officials and work on the
project was commenced after receiving
all the required approvals. The target
audience for 741 is retired people who
are young at heart and who enjoy the
freedom of living independently in a
certain style.
They like to have their peace of mind
when it comes to their care related
issues but they very much enjoy their
independence right now.
The project is at its final stages and a
number of potential buyers are in the
pipeline. Over a period of time, several
focus groups had been constituted with
the purpose of finalising the design of
the apartments and the amenities to
be provided in them.
As a result of these brainstorming
sessions, the project has incorporated
many features that were suggested
by potential customers. This process
illustrates a basic philosophy of
DutchCare, which is to hear what the
customer wants. These requirements
are then conveyed to the designers and
architects so that the apartments and
the project provide exactly what the
customer requires.
In designing this project, DutchCare
has responded to the problem of
increasing isolation being faced by
elderly people as they become less
mobile and often get stuck in their
homes on the Australian quarter acre
block in the suburbs.
741 is DutchCare’s initiative to help
residents create new and meaningful
relationships.Modernresearchindicates
that this is the best cure for loneliness
and keeps people young longer. While it
is intended that some of the residents of
741 will be of Dutch origin, it is expected
that the project will become a true
reflection of Australian society and have
a vibrant multicultural composition.