Business View Oceania - Jan-Feb 2017

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108 Business View Oceania - January/February 2017
the global resources of ASP Ship Man-
agement make it a formidable force in
the market.
Warren Nelson, Silver Fern Shipping’s
General Manager, talked to us about
the various processes within the com-
pany, the way in which they deliver con-
sistent customer satisfaction, and his
own responsibilities inside the compa-
ny. Warren is responsible for the day-
to-day management of the business
including the overall management
of the vessels operations and the
Health, Safety, Security, and Environ-
mental (HSEE) side of the business.
He also maintains a strong customer
focus which is absolutely necessary in
the industry.
Staying ahead of a
changing landscape
After all, the oil shipping market has
changed considerably over the years.
Like many other similar endeavors on
land and water, technology and glo-
balization continuously shift the land-
scape and only those who are pre-
pared can survive and actually thrive.
For instance, Silver Fern Shipping has
to compete on a global level despite
the fact their operations service a local
market. Their performance is meas-
ured against tanker operators from all
around the world.
According to Warren, companies like
Silver Fern Shipping have to be proac-