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ers, they sell their products through
registered tyre and wheel retailers.
The company deals with both passen-
ger and 4WD wheels and a vast range
of accessories. They have over 2700
retail business accounts national-
ly, about 1200 of which are core ac-
counts who deal with the company on
a regular basis. Their reputation also
makes them a preferred supplier to
all the key retail chains within Austral-
ia.
In fact, retailers prefer Speedy
Wheels for very specific reasons:
“We’ve got a very solid reputation
and we’ve obviously been around
for a long time. People come to us
for our level of service which is sec-
ond to none, but also for our techni-
cal capability. The foundation of the
business is our loyal and longstand-
ing staff, a group who share many
years of experience within the indus-
try. With the backing of people like
Geoff Medbury, with his 51 years in
the trade, it’s a very solid base to
work from. These days, the complex-
ity of the vehicle market in Austral-
ia is just phenomenal. Australia has
got more vehicle brands and mod-
els than any other automotive mar-
ket in the world! In terms of popula-
tion we’ve got no scale, but in terms
of vehicle makes out there, Australia
has massive scale. It’s a very com-
petitive environment and a very tech-
nical business”