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Business View Australia - July 2015 83
“Investors will often not do enough
research. They might read a
magazine and read that a certain
suburb is set to boom and not
look at the fundamentals and the
history of growth in that suburb.
“Investors can get themselves into
hot water by not looking at their
long term strategy. It’s very easy
to buy a property but it can be a
lot harder to get out of a property,
especially when the market is down.
Investors want to be buying for
long term capital growth and good
strong sustained yield every time.
“You have to ask the question,
‘who would buy this property after
me? Is it a property which will still
be in demand when the market is
slower? Or will it need to be sold
at a massive discount when I want
to exit the property?’ These are
the questions that we ask when
we buy properties for clients.”
Propertybuyer has a strong web
presence and a focussed internet
marketing
campaign.
It
has
developed an extensive referral
network of solicitors, accountants
and financial planners over the
years. It gets large volumes of
referral business and reciprocates
by recommending its clients to this
network. The company organises
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