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Business View Australia - July 2015 85
explains, “Technology has given us
the ability to get information through
web portals. Realestate and Domain
whichare themajor portals have really
adapted themselves to cater to both
buyers and sellers. Those are great
tools but at some point you have to
physically go and inspect a property.
“For our business we use a
customer relationship management
database called Infusionsoft and
that’s been fantastic for us. It helps
us with our marketing and with our
client management and we have
a lot of automated processes that
attract, engage and retain clients.
“We also have a regular monthly
newsletter that I write myself and
REAL ESTATE