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Business View Australia - June 2015 35
Increasingly, we want assur-
ance that our beauty products
aren’t tested on animals, our
shoes and clothes aren’t made
in sweatshops, our food isn’t
genetically modi f ied, our cof-
fee is organic or Fair trade, and
our meat has the Hear t Foun-
dation’s tick of approval.
This demand for transparency is
having a profound impact across
entire supply chains. Selling a
product is no longer about ‘big-
gest, fastest, cheapest ’, but
also about what is best for peo-
ple and best for the planet .
When i t comes to buildings,
people want to know that the
timber isn’t sourced from rain-
forests, that the paint isn’t drip-
ping wi th harmful chemicals and
that the building isn’t an ener-
gy- and water-guz-
zler. Impor tantly,
both individuals
and corporations
now want to en-
sure that any
claim about the
sustainabili ty of
their building is
veri f ied wi th independent proof.
This is where Green Star comes
in. Launched in 2003 by the
Green Building Council of Aus-
tralia, Green Star is now an
Green Building Council of Australia
The demand for transparency
is having a profound impact
across entire supply chains
Now
more than ever,
people want to know
where their ‘stuff’ comes from.
CONSTRUCTION