79 / 142
Business View Australia - May - June 2016 79
food in environments where people
can relax or where they can simply
grab a quick bite on their lunch break.
Securing new franchisees
As
a
nationally
expanding
franchise
business, Raw Energy
is always on the lookout
for suitable franchise
partners who support
the brand’s beliefs who
can expand the brand
further by opening
additional locations and
spreading the name and
ideals of the company.
The application process
is another unique aspect. Applicants
receive a full in-store experience in
one of the established cafes, where
they learn the ins and outs of what it
takes to operate a Raw Energy.
“After an initial query comes in,
we make contact. We send out an
information pack and if
they are interested then
we’ll have an informal
chat over coffee to
gain an understanding
of
the
applicant’s
personal
objectives
and expectations. It
also helps to gain an
understanding of what
the investment cost
is, an understanding
of what the expected
return could be. From there, we put
a business plan together, send them
HISING