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80 Business View Australia - May - June 2016
about life and business is vital when
entering into such a business, after
all.
The growing market of
healthy eating
The health food market is still young
and there is considerable room for
growth.RawEnergy isoneof the leading
brands in the sector and the expansion
plans reflect the company’s ambitions.
Social marketing plays a huge role in
marketing and promoting the brand
but each store is also a vital marketing
tool on its own right. Each person that
works for Raw Energy needs to have
an in-depth understanding of how the
stores operate and what they feel like
for the customers who walk through
their doors.
FRAN
out some disclosed documents in a
draft form, we assist them in locating
a site and we also assist them in
finance. Then we do a final interview
and if everything’s going well then
we become business partners”,
Phil explains about the process of
selecting franchisees.
Aligning with franchise partners who
are excited about the business and
the ideals that it represents is a key
part of Raw Energy. Franchisees are
expected to run a store that caters to
people who wish to lead healthier lives
without sacrificing anything on quality
or taste. The spirit of the brand is
amplified by those that have a zest for
life; who enjoy their sunrise starts and
understand the importance of what
they eat. Sharing similar interests