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green direction compared to compa-
nies who do not offer this option.
“It’s a conscious thing for the busi-
ness,” explains Nathan “We’re we’re
always trying to do the right thing.”
Hence, in the same breath, the com-
pany’s factory tries to recycle as much
as it can. It uses recycled drums for
packaging; it recycles the wash water
when cleaning out tanks, and recycles
any excess product back into batches
to try to avoid any waste. Lots of recy-
cling basically.
Chemsol and its future
Chemsol is currently working to 60%
of its capacity so there is much room
for growth and much planned for this
growth. In terms of marketing, it will con-
tinue down its path of online and word of
mouth, whilemaintaining a family-friend-
ly work atmosphere. It is through identify-
ing what’s important and needed in the
country and its industries, that Chemsol
will maintain its market.
“Much of the growth we’ll likely be
seeing is in the agricultural market,
and especially in horticulture,” says
Nathan.
Moving forward, the company seeks
to not only maintain its existing busi-
nesses, but also looks keenly at devel-
oping sales of other products. Chem-
sol has just recently started marketing
PowerUp batteries for the automotive
industry. Moreover, it wants to take
strong strides into the certified organ-
ics market where Nathan notes the
growing interest.
With all the advantages that come
with intensive quality control and fast
turnaround times, Nathan attributes
much of the business successes to
of course, the continued satisfaction
of customers. Its success and lon-
gevity in Australia where the manu-
facturing industry feels uncertain, is
most noteworthy; the intelligent de-
velopment of the Chemsol strategy
and operations is undoubtedly at the
helm of it all.