151 / 156
Business View Australia - January-February 2016 159
OTIVE
to the trade. He was buying products
that were being purchased by a few
different companies, reboxed in their
own brand and he was reselling those
brands.
“We noticed that the branding, the
look and feel and quality were pretty
substandard. Then Steve suggested
that we get together and get a manu-
facturer to manufacture to our stand-
ards.
“We decided that we would offer a
product that was presented in the
best possible way, give customers
the confidence they needed when
they purchased the brand, market it
well and see if we could sell it to the
wholesale trade.”
Upgradation of products
The company is launching a new
high-carbon rotor standard for the Eu-
ropean range. Bremtec saw an oppor-
tunity in the market when it noticed
that the trade was selling cheap ro-
tors of poor quality. It was decided to
launch a high-carbon rotor that was
priced a little higher than the compe-
tition but which was vastly superior in
quality and performance.
It is very likely that this new product
will do well in the market as the bene-
fits that it offers far outweigh its high-
er selling price. There is a constant
endeavour on the part of the organ-
isation to redesign the formulas that
it supplies with its brake pads. Cur-