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Business View Oceania
projectors, electronic whiteboards,
and everything else that might be use-
ful to meetings and conferences.
Running at the top of the
market
According to Jeffry, CountryPlace’s
most successful marketing tool is
keeping direct contact with their cus-
tomers. The venue has a database of
about 5,000 people to whom they reg-
ularly email marketing campaigns and
associated promotions. Some of their
clients only have a conference once
each year but the company still keeps
in touch with them and maintains con-
tinuous contact. Web-based market-
ing is also a vital and the company is
continually improving its website strat-
egy.
Jeffry also talked to us about staying
ahead of the competition: “The market
is quite competitive. First of all, 90 per-
cent of our business comes from Vic-
toria. Corporate, government, univer-
sities, and leisure groups.” What they
tend to do first is choose a location. An
area or region that has a particular ap-
peal. The Dandenong Ranges is a tour-
ist destination because of its natural
beauty with the forests, gardens, hills,
and lakes, all of which make it very