Country Place

9 / 10

Supporting Partner
Yering Farm Wine
attractive. It also means we are well-
known for our location to most clients”
CountryPlace maintains a team of
about 35. Jeffry and his wife regard
CountryPlace as a family business
with staff who have been with them for
a considerable number of years. The
managing director John and his wife
Janine, an award-winning chef, have
been with CountryPlace for more than
25 years. Their sons have also worked
in the business. Generally, Jeffry wants
to offer his employees a chance to bal-
ance work and family life even though
the work is challenging. CountryPlace
operates 7 days a week with very busy
weekends so a lot of employees are
needed to cover the various bases.
Continuous growth via on-
going investment
To date, the venue has provided
meeting and hospitality facilities for
over 10,200 residential meetings cov-
ering learning and professional de-
velopment as well as programs relat-
ed to culture change, leadership, and
team-building. It has hosted a range of
clients including universities, schools,
corporations, churches, government,
and special interest groups such as
health and fitness clubs as well as
hobby and sports groups. Over the
past 12 months alone, the venue has
grown revenue by over 22 percent. Ac-
cording to Jeffry, their 25 years of ex-
perience and their absolute dedication
to meeting their clients’ specific needs
are the two main things that have es-
tablished CountryPlace’s leadership in
the market.
Jeffry hopes to continue building
upon the stellar track record of Coun-
tryPlace. He wants to retain positive
customer feedback to raise the level
of repeat business. Whatever area Jef-
fry will focus on in the future, it is cer-
tain that CountryPlace will benefit.