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88 Business View Australia - March-April 2016

two distribution centres into one and

Clarke says the expected move in

date will be mid-October.

Client Chain Management

Martin Brower wants to be known as

the company who provide innovative

supply chain solutions. It’s more

than logistics, the overall planning,

forecasting and managing production

with different manufacturers to meet

projections is key to their success. As

McDonald’s offers many promotions

every year, Martin Brower’s role is to

support the management of the risks.

Clarke reveals that a lot of the

work they do is in collaboration with

the different Franchisees. Regular

evaluations are done of stock

requirements and the individual

reverse logistics needs. Field service

representatives, specialists in this

area, visit the restaurants at least

twice a year to assist with education,

training and support for inventory and

ordering practices.

“We’re helping to train restaurant

managers with their ordering

process as well as their inventory

management. We’re helping to lay

out the back of restaurants from

a capacity standpoint. It helps to

optimise the capacity efficiency,

manage stock rotations and prepare

for product deliveries. By doing so,

we’re reducing waste and increasing

efficiency,“ Clarke says.