7 / 10
Business View Australia - March-April 2016 89
Setting themselves apart
As technology has improved
efficiency in logistics, Martin Brower
still strives to differentiate themselves
through service offerings and working
intimately with its key customers,
Clarke explains.
“We partner with our customer,
whether it would be McDonald’s or
anybody else, and want to make sure
we are offering real value. Our services
are by no means the cheapest; we are
focussed on ensuring we deliver great
value to our customer and through
solid partnerships, we support their
goals and objectives also.
I think when I look at other business
I’ve experienced both in Canada and
here in Australia, they tend to be
focused on the transaction. Martin
Brower looks at a host of value added
services that support the restaurant
network and corporate goals” he says.
As a global organisation, they are
leveraging all those learnings across
their entire network of operations.
Rather than trying to reinvent the
wheel, they are able to provide a level
of expertise and support through very
unique situations.
How do you market
yourself?
Although it does not do a lot of
outreach marketing, other quick
service restaurants outside of