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16

Business View Oceania - January/February 2017

Tourism, both domestic and interna-

tional, is a continuously growing in-

dustry all over the world. In Austral-

ia, Deloitte has called it as one of the

“super sectors” of the next decade. It

is no wonder then that organisations

like the Accommodation Association

of Australia (AAoA) are extremely im-

portant in the industry. Evolving out of

the former Hotel Motel & Accommoda-

tion Association, the organisation was

originally established in Queensland in

the 1960s by a group of moteliers. Ac-

cording to Richard Munro, the CEO of

AAoA, the group simply wanted better

outcomes for their industry.

Accommodation

Association of

Australia

Providing the best outcomes

for the tourism accommodation sector