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Serious investments in a
competitive market
The Northern Beaches area has
quite a few conference centres which
means that the market is quite com-
petitive, particularly in pricing. Even so,
most centres cater to a specific type
of client. Whereas the Sydney Confer-
ence & Training Centre may focus on
corporations and government, for in-
stance, others might focus on birth-
days, weddings, and similar events.
Even so, Scott assured us that the
centres maintain friendly relationships
even though they are in constant com-
petition.
To keep up with the competitors,
there is also a need to continuously
reinvest into the Centre in more ways
than one. Technology, for instance, is
a major focus for them. Infrastructure
that clients may now take for granted,
such as complimentary wireless Inter-
net throughout the facilities.
Though they recently had some light
refurbishment work done in the ven-
ue, additional work will be undertak-
en in the coming months. During that
refurbishment, they will also look into
upgrading other areas such as audio
and visual equipment as well as digi-
tal marking screens and other areas
of technology.