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83

tronic scales which allow you to weigh

the product while it’s on the vehicle.

There’re have also been advance-

ments in the forestry equipment itself,

like the computers that are running the

harvesting heads”, comments Wendy.

Fennell Forestry has taken advan-

tage of these developments while also

keeping in line with the regulations of

the field. Logistics, for example, are

“more heavily compliance based”, ac-

cording to Wendy. Everything needs to

be documented and auditable so that

it meets the legislative requirements.

Wendy calls this a part of the “logistics

puzzle” which is ensuring that the re-

quirements of both the customers and

the legislative authorities are fully met.

The supply chain, another important

part of the business, has also gotten

bigger over the years. The company’s

mission statement of providing “con-

sistent quality service to customers”

involves a lot of hard work. Finding the

right equipment requires a lot of re-

search and smart purchase decisions.

Afterwards, the company also has to

train the right people for the right job

so that the equipment is properly used

and maintained. Preventative mainte-

nance also plays an important role in

the consistency of the service as it en-

sures that the company can always de-

liver its services when needed.