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Business View Australia - July 2015 119
heart of the city. This iconic Melbourne
location will really expose the brand
and take it to the next level.”
Geowash has ambitious plans in the
Australian market. It has established an
extremely strong foundation and as its
plans fructify it will become the major
force in the country’s car wash market.
Sanam Ali is absolutely positive about
Geowash’s future prospects, “I want to
continue supportingmy franchisees –my
goal is to have others succeed. I want to
help people grow in life and continue to
be a dominant force in building Geowash.
“We are targeting opening 30 stores
every year for the next 5 years. Our
corporateobjective is tobethebiggest
player in terms of total revenue. We
expect our combined group revenue
to increase exponentially as more
stores come into operation. We live
in a world where we all want to keep
up with the latest trends. Geowash
is now positioned to satisfy this
requirement by providing upmarket
cleaning, car washing and detailing
services.
“The industry has a lot of dodgy
operators and being a customer
myself I know when I used to drive
by a car wash the impression and
the attitude I used to have as a
customer was more along the lines
of, ‘The people appear to be dodgy
and I’m not going to have my car
washed there’. I want to change that
attitude.
“I want Geowash to provide hand
car wash facilities that are done
by really friendly, neat, clean and
presentable staf f. The customer
should say to herself, ‘I don’t mind
going into the café, just relaxing
for some time, enjoying a cup of
cof fee and connecting to the Wi-
Fi service, email and getting some
‘me’ time and getting my car
washed’.”
FRANCHISING