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122 Business View Australia - July 2015
FRANCHISING
It was from this that Wasabi Warriors
was born; a premium brand of sushi,
with an ‘eat good, do good and feel
good’ message. The backstory of the
five brothers- Ocean, Porky, Beefy,
Chicken & Veggie Warrior- provides
a neat way of connecting the brand
with the consumer.
A typical store variety would be 30
square metres of floor space, with