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Business View Australia - July 2015 171
“I took to social media heavily on
Twi t ter and LinkedIn and actively
sent
prospective
customers
emails and kept them updated
about my business prof ile,”
says Hayden Newland, “I have
gathered a lot of clients. I have
also connected wi th like-minded
people in the market and of fer
them a service and that is really
what has helped me.”
Environment and
sustainability
The company displays great
awareness about its obligations
to society and ensures that it
adopts green practices. Many of
the company’s working partners
are green builders and a common
set of working principles is followed
to ensure compliance with green
norms.
Hayden Newland spells out his
company’s stand on sustainability,
“We do a lot with energy saving
and some of our builders are green
builders so we are constantly looking
at products that exceed requirements
of insulating and reaching a level 5
star rating that a lot of people are
trying to achieve. We take care to
recycle our plasterboard. We keep
wastage to the minimum possible.
But the biggest contribution would
be in the insulation area and offering
a better rated product to save money
long term for our clients and also
help the environment.
Future plan
The company has established itself
in the top tier of plastering service
providers in Melbourne. It has done
this by following simple and down-
to-earth principles and by making
customers the prime focus of all its
efforts. Hayden Newland explains a
basic tenet that guides his company,
“Being truthful and honest about
being able to handle a job or not
handle a job. Being upfront and not
being deceitful in any way. That’s
another big one for me.”
The company plans on achieving an
annual turnover of $30 million within
the next 5 years. Its aim is to work with
the biggest construction companies
and sub-contractors in Australia
and take on projects in different
statesand New Zealand. And above
all, Hayden Newland wants to do
the best for his employees, “And to
give my guys more money per week
and bring in a situation where we
can charge the rates that we need
to charge. I want to make their lives
better for working for us as well.”
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