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Business View Australia - June 2015 131
et Butchers
lamb, chicken and pork products.
The business was established 20
years ago when Greg and his wife
decided to buy it from the compa-
ny that owned it. Over the years
it has earned itself a reputation
for stocking the best products.
Greg has four sons, one of whom is
in the trade. Our son Kyle is now run-
ning a second shop. Greg describes
how he began his business, “It start-
ed 20 years ago. My aim was to give
people good quality meat. Growth
in the business began in the sec-
ond year after we took over. It went
very well and then it plateaued out.
“The increase in sales took place
because the big company which
owned the shop sold out to our
small family business and as we
were involved in the community, it
made a difference in helping the
sales grow. A lot of the growth in the
business is through word of mouth.
I’ve actually been in this shop for
44 years and I was working for the
two companies that ran the shop
before my wife and I bought it.”
In the period immediately following
purchase of the shop Greg diversi-
fied the range of offerings and con-
centrated on gourmet sausages and
shop made small goods. This proved
to be a success and the business
flourished. He purchased new equip-
ment which enabled him to improve
the quality of the products and was
MANUFACTURING