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Business View Australia - March-April 2016 117
PERTY DEVELOPMENT
Increasingly, we want assurance
that our beauty products aren’t
tested on animals, our shoes and
clothes aren’t made in sweatshops,
our food isn’t genetically modified,
our coffee is organic or Fairtrade, and
our meat has the Heart Foundation’s
tick of approval.
This demand for transparency is
having a profound impact across
entire supply chains. Selling a
product is no longer about ‘biggest,
fastest, cheapest’, but also about
what is best for
people and best for
the planet.
When it comes to
buildings,
people
want to know that the
timber isn’t sourced
from
rainforests,
that the paint isn’t
dripping with harmful
chemicals and that the building isn’t
an energy- and water-guzzler.
Green Building
Council of
Australia
The demand for transparency
is having a profound impact
across entire supply chains
Now
more than ever,
people want to know
where their ‘stuff’ comes from.