Business View Magazine - March-April 2016

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114 Business View Australia - March-April 2016 AUTO
The level of growth Ecoscents has
achieved has led to the evolution in
their tactical approach. Mastering
the logistics has been critical to the
ongoing success of the business and
brand. Grossman explains how their
approach has changed over time
from an in-house warehouse
to an outsourced
warehousing solution.
The last mile delivery
process is still
somewhat of a
dark hole in the
chain of logistics
and although
their team spoke
to a number
of end point
couriers about our
problems, none
had a sustainable
solution to improve
customer visibility to
help with customer
service levels.
It was from this
market knowledge
that Ecoscents was introduced to
a Melbourne based technology
company, Radaro. Radaro is a real-
time, cloud based software platform
that utilises the app technology
in smartphones for delivery driver
tracking through GPS. It allows
managers to keep an eye on their
fleet of delivery drivers or service
technicians, without the capex
required in purchasing traditional
GPS tracking solutions. This visibility
helps managers to improve dispatch
efficiencyandeven reduce thenumber
of drivers on the road, leading to
substantial operational cost savings.
Further, the end to end tool goes
beyond traditional dispatch
systems in that it provides
event triggered, live
tracking, of delivery
drivers through SMS
notifications to
customers with
live mapping.
In turn, the
effect of which,
d r a m a t i c a l l y
reduces missed
deliveries and
“where is my
order?” customer
enquiries. All
delivered through a
cloud based login at
The move online has
helped Ecoscents
become more
effective and as the technology
continues to evolve and improve will
help eliminate “the final dark hole” in
the logistics process.
Moving forward, Ecoscents has some
big goals whilst continuing to remain
focussed on incremental sales. Top
of the list is to be a market leader
when it comes to air-fresheners. They
want more people to know about the
brand and embrace healthy living.