115 / 148
Business View Australia - March-April 2016 115
OTIVE
a range of opportunities for the
company, although experience has
taught Grossman to keep things in
perspective.
“It’s important to be modest and
make sure our clients understand that
we’re humble in what we’re doing.”
One industry is of particular interest
to them in the foreseeable future as
Grossman explains.
“The home air-freshener industry
will be our main focus for the next
two years. We’re targeting the big
supermarket chains and leveraging
off our reputation of being a quality
provider of automotiveair-fresheners.”
They are busy developing strategies
to engage and connect with home
air-freshener consumers, looking at
their different needs and wants. The
multi-million dollar industry holds