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118 Business View Australia - June 2015

to uphold the integrity of the Wagyu

brand and enhance its reputation.

The Australian Wagyu Association

has also tasked itself with maintain-

ing relations with government and

media and ensuring truth in labelling

for the Wagyu product in the market.

The members of the Association

include growers of Wagyu cattle, both

in Australia and overseas. Proces-

sors and downstream distributors

of Wagyu beef are also members.

Graham Truscott explains, “We have

got around about 350 members and

50 of those are overseas members

and we probably represent maybe

half the Wagyu breeders in Austra-

lia. Most of our breeders breed both

feedstock for bull production and are

also commercial breeders, because

the value of the carcasses of these

Wagyu cattle is so high that they fo-

cussed a lot more on commercial

production than they have on feed-

stock and genetics production.”

Genetics of Wagyu cattle

A critical function of the Associa-

tion is to identify the genetic traits

that give the Wagyu breed its su-

perior beef quality and then uti-

lise this knowledge to increase the

commercial value and success of

Wagyu beef. Clarifying the role of

genetics, Graham Truscott says,

“The key drivers for any breed are

the ability to be able to predict the

genetics and their performance,-

so that we can pick which ones are

the superior traits to use with this

particular breed. This had not been

done well until about two years ago.

We have been driving very hard into

genetic analysis and the fundamen-

tal claim to fame of Wagyu is its car-

cass quality particularly in terms of

the marbling of the breed. Therefore

over the last two-three years, we have

been taking end point carcasses in-

formation from abattoirs and feeding

that into our genetic analysis system

called Wagyu plan. We are develop-

ing estimated breeding values to be

able to predict the carcass weight,

the marbling capabilities of the car-

cass and the fineness of marbling.

We can very accurately pre-

dict the carcass that is going to

be delivered from the genetics.

That has been a key policy driv-

er – to be able to achieve that,

we need to understand where the

elite genetics are and people can

then breed from them and con-

tinue to genetically improve this

breed. Wagyu has got massive

upside potential in that area.

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