120 Business View Australia - June 2015
lot and the grain they are fed is
nutritionally balanced and con-
sists of high energy feed such as
barley, wheat sorghum and corn.
Wagyu beef is at the premium end
of the market but forms a relatively
small portion of the total beef in-
dustry. Exports take up 70% to 80%
of the production. Graham Truscott
says, “At the moment the breed is
still extremely small relative to the
Australian beef industry. We only
represent around 170,000 matings
or joinings per year that are Wagyu
based and of that around about
20% are what we call full blood that
means that they have an unbro-
ken pedigree back to the original
animals that came out of Japan.
FOOD & BEVERAG