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120 Business View Australia - June 2015

lot and the grain they are fed is

nutritionally balanced and con-

sists of high energy feed such as

barley, wheat sorghum and corn.

Wagyu beef is at the premium end

of the market but forms a relatively

small portion of the total beef in-

dustry. Exports take up 70% to 80%

of the production. Graham Truscott

says, “At the moment the breed is

still extremely small relative to the

Australian beef industry. We only

represent around 170,000 matings

or joinings per year that are Wagyu

based and of that around about

20% are what we call full blood that

means that they have an unbro-

ken pedigree back to the original

animals that came out of Japan.

FOOD & BEVERAG