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Business View Australia - July 2015 135
them and breaking into the market
that is already set up.”
DSK Angus and Charolais actively
markets i tsel f and i ts annual
bull sale which is held at Borah
Station is acknowledged as a
major event .
Speaking about the ways in which
the farm is promoted, Chris Knox
says, “We have always had a strong
history of doing well in carcass
competitions and feed trials.
“We market ourselves through our
website and we do a lot of showing.
The bull market industry is based
on word of mouth and you have to
establish yourself so that people
start talking about you. Basically,
that’s the way we do it. We advertise
through the rural media and a little
bit on TV leading up to the bull sale.
We just let the cattle do the job for
us.”
DSK Angus and Charolais sells 80
bulls at its annual sale. It is also
a large carcase producer and sells
regularly to supermarket chains.
The decades old establishment has
strong foundations and ambitious
plans to expand its operations.
Speaking about the type of cattle
that he wants to raise, Chris Knox
says, “We always want to maintain
high growth rates with finishing
ability, muscle content and we are
excited by the new bloodlines that
we have imported from overseas.”
We just let
the cattle do
the job for us
FOOD & BEVERAGE