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knowledge they were able to share
with each other has been invaluable
in selecting, ageing, preparing and
cooking beef.
Campbell’s Hong Kong plays an
important role in the company’s
plans as the market in China is
handled from this city. Opening the
office in Hong Kong has given the
company a tremendous advantage,
as the local presence has enabled
them to make rapid strides in
expanding in the Asian region. The
company has also opened a retail
arm in this Asian city and this
business has expanded rapidly.
One of Campbell’s main selling points
is that the beef is from Black Angus
and Hereford cattle that are grass fed
and hormone free and the company’s
range of products is from naturally
farmed pasture-fed cattle. The high-
end products are sold primarily to four
or five star hotels and restaurants, and
FOOD & BEVERAGE