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32 Business View Australia - September 2015

whom I see on the television and

in the press, talking about interest

rates driving the market. I don’t think

it is interest rates driving the market.

Sure, it’s a part of the equation, but

the most important thing driving

this market is the demand, and

demand is caused by our population

increasing and it is not necessarily

migration, you have to look at the

babies being born in this country.

“There are 6000 babies being born

every week. What most people talk

about is the ageing population but

I think we need to look at what’s

happening in this country. When a

baby is born, within 15 to 20 years

they become independent and leave

the family home and will be looking

for rental accommodation. I think

the future for Australian investment

properties is going to be very good for

thosepeoplewhoare looking for rental

incomes and capital value increases.”

ParkTrent has a focussed marketing

plan and they hold investment

conferences across the country and

in Malaysia, China, Vietnam, and New

Zealand. In Australia alone there are

fiveorsixconferencesheldeveryweek.

At these conferences a professional

presenter, and at times Ron

Cross

himself,

explains

the

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