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Business View Australia - September 2015 33
investment
opportunities
and
the company is successful in
generating large numbers of leads.
Between 25% and 30% of the
company’s sales are referral based.
It also markets its services through
its call centre. Radio advertising
and press advertising are used
extensively and the company receives
700 to 800 enquiries every week
through its Facebook and web pages
A gala event is held in each state
and attracts about 3000 ParkTrent
clients. The event is free and some
of the best entertainers to be found
in Australia perform for the audience.
The company has built up a loyal
customer base and this has helped it
to expand its business over the years.
ParkTrent’s clients have the
advantage of getting in-house
financial advice from EasyPlan
Financial. “We have our own brokering
arm which is called EasyPlan
Financial Services with staff at all our
major branches throughout Australia.
“When a client is interested in
buying an investment property
we have a look at their current
financial arrangements, and if
what they have in place is the best
possible thing that they should
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