Business View Oceania - Jan-Feb 2017

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es and evolutions of cosmetic tattoo-
ing firsthand.
Before she entered the beauty in-
dustry, Lisa was a secretary. Howev-
er, she came to understand that she
wanted to change her career and fo-
cus on working for herself instead. Af-
ter doing a beauty course and opening
up a small studio at the back of a hair-
dressing salon, Lisa decided to come
up with a business plan by attending
a small business course. Once she
learnt more about cosmetic tattoo-
ing, she knew that she wanted to con-
centrate in that particular area. Even
though it was not nearly as popular as
it is today, Lisa realized the potential
of cosmetic tattooing. She slowly but
steadily accumulated experience both
by working for herself and by working
part-time in a prestigious institution.
Building a business
through passion and hard
work
Though Lisa started with nothing,
she had a very clear business plan
and a strong passion for cosmetic tat-
tooing as well as the beauty industry
overall. Originally, her plan was to do
five tattoos per week in order to cov-
er her expenses and start building her
business. As things progressed, how-