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Business View Australia - March-April 2016 111
OTIVE
customers. Today over 3000 service
stations, 250 carwashes and 700
automotive retailers sell Ecoscents
products. Onsite promotion has
been their most effective marketing
tool. Putting the products in front
of customers provided them with
greatest possible awareness and
benefits.
Moving into new markets enabled
them to expand from canisters into
other areas, like gels, vents, paper
air fresheners, household, office and
commercial products.
The original Ecoscents product roots
are in California and operations began
there in 1993. The products are
manufactured in America, allowing
100% control into what goes into
them. The manufacturing facility is
in Pittsburgh and has an in-house
chemist who ensures that there’s the
right balance of fragrances within the
air fresheners.
What makes Ecoscents unique?
Grossman explains.
“We sell an organic, long lasting
quality
product
which
leaves
customers and the environment better
off. We invented an efficient way to
manufacture quality air fresheners
in canisters which lasts longer than
paper and gel products. This ensures
our customers get the best value