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81

sure they’re very comfortable with

their role.

“We have a strong culture where

everyone in the business is empow-

ered with different responsibilities,

and everyone’s opinion matters,” ex-

plains Coulson

This connected, familial spirit stems

from how the business started - a fair-

ly small group of investors intermin-

gled with a lot of family relationships.

“Our aim was to operate the business

with family values front of mind.”

Sustainability and

outreach

Being a fairly small business, AUS-

PODS can thankfully have a fairly sig-

nificant control over its carbon foot-

print. It always considers energy

efficiency in its vehicles purchases,

whilst incentivising its drivers to cut

their usage by giving them rewards

for their accountability rather sim-

ply telling them what they need to do

and hoping for the best. Coulson de-

scribes the company’s approach:

“We’ve been pretty militant in keep-