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83

ing things efficient, and have been

using new technologies to track our

usage. Our drivers have meanwhile en-

gaged very well with meeting their tar-

gets, and they treat it as a competition

to see who’s achieving the most effi-

ciency.”

“Because we don’t keep trucks for

long, we’re always making sure we’re

up-to-date with the latest technologies

as far as these efficiencies go.”

You can see corporate responsibility

is a passion for the firm. Alongside its

environmental endeavours, it strong-

ly believes in giving back to the com-

munity, supporting homeless organi-

sations and many different school and

local community groups. It’s also been

a massive help to disaster victims in

Australia, providing free services to

many who’ve been involved in bush-

fires and floods for example, moving

their home contents with the efficiency

of a paid job, and reaching out through

social media for anyone else that may

have needed help.

“Any organisation needs to under-

stand that the only way to succeed in

business is if you’ve got support of the

local community. When you are a de-

cent, ethical company then you want

to give this support back wherever you

can.”

In this breath, the firm holds many

relationships with local suppliers, as-

serting the importance of supporting

local industries so that the industry

stays healthy for the long-term rather

than just the company worrying about

its own short-term needs.

For the future

Coulson voices plans to consider ex-

pansion from the East coast to Perth

and possibly other regional areas of

the country; but more excitingly, ex-

plains a new innovation that’s in the

pipeline:

“We’re currently working with an

Adelaide based company to devel-

op a new foldable container which

can be assembled onsite within five

minutes. This will mean significant

improvements in efficiency, and is

probably three to six months away

from coming into fruition. The proto-

type is already developed and test-

ed, and it’s in its final approval pro-

cess as we speak.”

AUSPODS are here for the long-haul

(pardon the pun) and the company as-

sures us it’s not resting on its ‘market

leader’ laurels, as it strives to continu-

ously expand and innovate.

Supporting Partner

Dennis’s Haulage